![]() The show passed its 10,000th episode on May 12, 1995, and celebrated its 50th anniversary on April 2, 2006. ![]() The show switched to color on August 21, 1967, and expanded from a half-hour in length to one hour starting on Decemwhen The Edge of Night moved to ABC.Īs the World Turns is notable for having been produced in New York City for all of its time on television after Another World ended (its first 43 years in Manhattan and in Brooklyn from 2000 until 2010). Running for 54 years, As the World Turns holds the fourth-longest continuous run of any daytime network soap opera on American television, surpassed only by General Hospital, Guiding Light, and Days of Our Lives. Irna Phillips created As the World Turns as a sister show to her other soap opera Guiding Light. ![]() At its height, core actors such as Helen Wagner, Don MacLaughlin, Don Hastings, and Eileen Fulton became nationally known. ![]() In the year-to-date ratings, As the World Turns was the most-watched daytime drama from 1958 until 1978, with ten million viewers tuning in each day. In 1959, the show started a streak of weekly ratings wins that would not be interrupted for over twelve years. As the World Turns and The Edge of Night, which premiered on the same day at 4:30 pm EST, were the first two to be thirty minutes in length from their premiere.Īt first, viewers did not respond to the new half-hour serial, but ratings picked up in its second year, eventually reaching the top spot in the daytime Nielsen ratings by fall 1958. Prior to then, all serials were fifteen minutes in length. Set in the fictional town of Oakdale, Illinois, the show debuted on April 2, 1956, at 1:30 pm EST. (1986–2008)Īs the World Turns (often referred to as ATWT) is an American television soap opera which aired on CBS from Apto September 17, 2010. As the World Turns final title card, circa 2009-2010
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